over 100 years jaeger
our company and success story
1898
Kronen tincture, a material for wood polishing, originated in Paul Jaeger father’s company in Esslingen.
1908
The company is founded by Paul Jaeger, at the age of 38, at Paulinenstraße 5, Stuttgart. Kronengrund’s further development, the first oil-free primer for sealing, priming and insulating.
1926
Due to the constant lack of space along with the negative effects of an explosion, the company’s headquarters moved to Schaal'sche Fabrik, Stuttgart-Feuerbach, Heilbronner Straße 368.
1935
Artur Zipplies joins the company as the second general partner.
1936
The company operated as a partnership from 1936 to 1938, headed by general partners Paul Jaeger and Artur Zipplies and subsequently- by Artur Zipplies and Kurt Jaeger as general partners.
1945
Paul Jaeger & Co. KG, lacquer company, headed by Artur Zipplies as general partner and Paul Jaeger as limited partner. Kronalux synthetic materials, Sinolin radiator varnish lacquer and Jaeger mosaic color are invented.
1959
Handover of the company’s management to Kurt Jaeger. The enterprise is managed very successfully together with Dr. Fritz Zipplies as technical manager. At that time, the business’ removal cadre to Möglingen was settled amongst others by means of first real estates’ acquisition and by the construction of the completed goods warehouse. Since January 26, 1966, the company has operated under the name of PAUL JAEGER GmbH & Co. KG.
1969
The company is headed by Richard Scheffler. Construction of the present production hall in 71696 Möglingen, Siemensstrasse 6.
1975
Management of the company’s business by Gerhard Schweizer as a company manager, head of the accounts department since 1968.
1978
Development and introduction of Jaeger bathtub lacquer.
1980
Construction lacquer group’s rounding off by means of Rhönodal and Fuldal production groups’ takeover by Rhodius Chemie System GmbH Company.
1982
Relocation of the company’s administration department as a last plant section to Möglingen.
1995
Development of the nowadays successfully operating Jaeger Villa Venezia product line together with the company’s partner from Italy to serve the highly demanding professionals.
1996
Products’ integration including Kellergrund insulating and priming materials as well as LÖWE antirust and anticorrosive paints.
1997
Extension of the product line by JUNGKEIT WASSERDICHT product’s development, a sealing compound.
2000
The new ceramic and enamel repair set was launched along with the legendary Jaeger bathtub lacquer.
2001
At the turn of the year 2001/2002, Mr Gerhard Schweizer handed over the management of the company to Mr Andreas H.M. Bley.
2002
Extensive product relaunch and expansion of the range at the most important trade fair, ‘FARBE 2002’ in Munich. The Villa Venezia product range was also expanded. A new high-solid road marking paint rounded off the marking paint range.
2005
The new Villa Venezia color chart includes 80 shades, making Jaeger unique in the industry. The shades have been selected by color experts according to the latest trends.
2007
Further development of Jaeger bath and tile paint. Introduction of the new 2-component product to the market.
2008
“100 years of quality” was celebrated on a large scale in 2008. The 100-year Jaeger company jubilee saw its high point on 27 September, with a day to remember for old and young.
2010
The Jaeger consulting guidelines provide clear and comprehensive information at a glance on the suitability of the Jaeger products for the most varied substrates and purposes. Coating structures depending on the requirements can be optimized and uncertainties prevented.
2011
The mold removal system, consisting of four intercoordinated products, is available on the market. The Jaeger guide on mold removal lead you safety through this subject and contains extensive tips for our clients.
2013
We have reached a new milestone with our two top innovations, the first watery insulation spray Kronen® Aqua insulation spray 324 and our new 2C-PU industrial marking product.
2016
At the Farbe, Ausbau & Fassade in Munich, we are presenting the new Aqua Tile Finish for the first time. The first single-component tile finish on a water basis without primer for coating ceramic wall tiles. The time saving is enormous with the 3 in 1 system: Primer, finishing coat and sealing in one step!
2017
DISCOVER OUR NEW CREATIVE TECHNIQUES Real Rust | Cooper-Patina | Lime plaster / loam renderin | Decorative metallic smoothing rendering
2018
Office- and communication paints: Lucrative additional space in offices and conference rooms with the products 2K-Aqua whiteboard paint, Aqua Projection paint, Aqua magnetic paint, Aqua blackboard paint
2019
Deco Wall & Floor: Launch of the new jointless wall and floor filler.
2020
Anti-slip coatings: Introduction of the new product module Anti-Slip Coatings.
2021
Sustainability: We have further expanded our sustainability strategy and divided it into four key areas to keep the future livable for future generations: Sustainable Responsibility, Sustainable Products, Sustainable Buildings & Sustainable Employees.
